At Diamonds West, we respect your privacy and have made every effort to ensure that your personal information is handled in a safe and responsible manner. We do not sell, trade, or rent your personal information to others.
Information Collected On Our Site
Each time you visit Diamonds West, our web server records your IP address. Recording IP addresses helps us determine traffic patterns and number of visits to individual pages which in turn helps us optimize the navigation design of our website.
When you first add a product into the shopping cart, we automatically assign you a unique shopping cart number in the form of a cookie. We use this number to keep track of your shopping cart items during your visit and to identify you as a repeat visitor. If you do not wish to be identified as a repeat visitor, please disable the cookie support in your browser. Please be aware that if cookies are disabled in your browser, some features of our site (like the shopping cart) may no longer work.
Once you have finished shopping and have entered our checkout, we will ask for your name, address, e-mail address, phone number and credit card number (with expiration date and credit card validation number). Additionally, we will retain history of your purchases including the date that you made your purchase, as well as the amount and type of purchase.
When you request to be on our mailing list (either e-mail or regular mail), we retain your name, address, e-mail address and phone number in order to send you special promotions and product information you may be interested in.
When you respond to a survey, or enter a Diamonds West contest, we may collect your name, address, e-mail address and phone number. We also may ask you for additional information, such as your age, interests, product preferences, postal code or zip code.
A cookie is a small piece of information sent by a website that is saved on your hard disk by your computer's browser. It holds information a site may need to interact with you and personalize your experience. At Diamonds West, we use two kinds of cookies, session cookies and persistent cookies.
Session cookies exist only for as long as your browser remains open. Once you exit your browser, they go away. We use session cookies to maintain information we need to have in order for you to shop at Diamondswest.com. For example, the session cookie that we ask your browser to hold retains your shopping cart number. Without the session cookie, you cannot add merchandise to your cart or make a purchase.
Persistent cookies, in contrast, last from visit to visit; they do not go away when you exit your browser. You can browse our site without accepting a persistent cookie. However, you cannot add merchandise to your bag or make any online purchases. You may set your browser options to reject persistent cookies. Alternatively, you can set your browser to notify you when you receive a cookie, which provides you with the opportunity to decide whether you want to accept it or not. In many instances, the "help" button on your browser tool bar will tell you how you can take these steps.
How Is The Information Used?
We may use your information in a number of ways, including the following:
To improve the content on our website.
For marketing and promotional purposes.
We may send out e-mails, direct mail or catalogs to our customers about products or events that we think may be of interest to them. We may also send you special promotions, new arrivals or new site feature
Is The Information Shared?
The information gathered may be shared with third parties with whom we have a relationship. We may share your personal information with outside companies that perform services for us. For example, we may retain an outside company to manage a database containing certain customer information or to create and distribute an e-mail offering. In those situations, the outside party is performing work for us, and Diamonds West takes appropriate steps designed to ensure your information is used only to provide the services requested by us, and not for other purposes.
Additionally, we may share account or other information when it is necessary to comply with the law or to protect our interests or property. This may include sharing information with other companies, lawyers or government agencies in connection with issues related to fraud or government subpoenas and warrants.
Is My Information Secure?
At Diamonds West, we are committed to providing our customers with a secure shopping environment. We have practices and procedures in place which are designed to ensure the security, integrity and confidentiality of our customer's information. We use various security measures to ensure that your credit card information is protected, including the latest in security technology. When you place an order through our shopping cart, your personal information is protected by Secure Socket Layer (SSL) encryption technology, the industry standard security protocol for encoding sensitive information. The SSL technology creates a shared digital key, which only lets the sender and the receiver of the transmission scramble or unscramble information. To everyone else, the SSL transmission is indecipherable.
Encryption is based on the mathematical scrambling and unscrambling of messages and assigns two keys - one is a public key and one is a private key. When you send us a message, you use our public key to encrypt your message. Once we receive your encrypted message, we use the private key to decode it. The same key cannot both encrypt and decrypt information. So, information encrypted using the private key can only be decrypted using the public key, and vice versa- ensuring the security of your information.
This technology, together with our other security measures, protects your personal information as it moves from your computer to our server. We also restrict and limit access to customer information only to those employees who require it to carry out their business functions, and educate our employees about safeguarding customer information and preventing its unauthorized access, disclosure, or use. We constantly monitor and adopt, as appropriate, new technological improvements designed to protect and ensure the accuracy and security of customer information.
Our customers are given the opportunity to opt-out of having their information used for purposes not directly related to their transaction at the point where we ask for the information. Customers who no longer wish to receive communications may opt-out by calling our customer support line.
Your confidence in the Diamonds West shopping experience is our highest priority. If you have any concerns about privacy and security that have not been answered in the above policy, please contact us and we'll do our best to answer your questions and put your mind at ease.