Get the diamond you want, not the one in the display case.
Most jewellery stores keep a few dozen loose diamonds in inventory, most of which have already been set in a piece of jewellery. With such a huge selection to choose from, we can offer you a diamond tailored to your exact needs and preferences. This means we have no reason to try to upsell you or limit your choices.
Best Priced Diamonds in Canada
Why pay more for the same diamond?
How can we offer the exact same diamonds that others offer for so much less? It's simple - we don't mark up our prices as much as our competitors. This means we sell more diamonds to more satisfied customers. With thousands of diamonds to choose from, chances are we have your perfect diamond at the perfect price.
Buying a diamond doesn't have to be hard.
Our highly trained diamond specialists can breakdown the meaning of each diamond characteristic for you and help you prioritize them to come up with the perfect diamond formula. Once you have decided exactly what you are looking for, we'll get to work finding it and getting it at the best world prices.